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Building Successful Partner Channels

Channel Development & Management in the Software Industry

This book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well implement these programs for the recruitment and management of partners that will find, win, make, keep and grow happy customers on our behalf.

17,36  EUR
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Edition1
Printed pages222
Publish date01 Apr 2015
Published byTBK Publishing®
Languageeng
ISBN print9788793116160
ISBN audio9788793116474