Søren Smit is Ennova's director of EX, CX and analytical development, and also has 10 years of practical experience in the field of customer experience. He has worked as a director and lead in not only building a data- and analytics-driven CX culture but also transforming the customer experience at TDC Group, one of the largest providers of telephone, TV, and internet services in the Nordic countries.
The field of employee experience (EX) is still in its infancy, but more and more people are talking about it. People are looking to customer experience (CX) and buzzwords are cropping up, but in spite of the fact that this area affects an organization’s top and bottom lines in no fewer than eight dimensions, only a select few have begun the journey.
The field of EX is large, and it has the potential to become just as significant as CX, which is already a strategic focal point in many organizations today. More and more organizations already work with components of EX, including journey mapping, more frequent gathering of employee insights, and people analytics. This is positive, but putting EX on the map and seeing both significant top- and bottom-line effects require a more holistic approach.
An EX transformation demands radical action based on these four cornerstones:
This book gives HR and upper management sixteen specific steps that can lift an organization’s employee experience up to a higher level.