Profiles in Strategy

The Future Is Bright, and the Future Will Be Remade from the Past.

Even before the arrival of COVID19, we knew that the world was in dire need of change and renewal. In a world with depleted resources, where international crises abound, and populism on an international scale causes an ever-growing demand for change among the peoples on planet Earth, we need a new kind of leader. These new leaders we call Profiles in Strategy.

This book is written for the Profiles in Strategy, the leaders of the future. The future is linked to the past. Therefore, this book characterizes the field of strategic management by means of a thorough historical account.

The future will also be characterized by paradoxical leadership challenges. The book illustrates this by highlighting central paradoxes of the strategy field and showing that the seminal strategy researchers have come to embody the paradoxes.

On this background, the book contains the essential knowledge and tools for Profiles in Strategy, leaders of the future.

The future looks bright, go out there and create it.