About the author

Gry Hasselbalch works with the industry, policymakers, NGOs and end users in the cross field of tech, ethics, human rights and society. She has for years focused on the international data ethics agenda and is cofounder of the thinkdotank DataEthics.eu. Gry is behind several studies, articles and reports including the book Data Ethics – The New Competitive Advantage (Hasselbalch, Tranberg, 2016) that explores data ethics as a legal, social and business development. 

She is a member of the European Commission's High-Level Group on AI that developed ethics and policy recommendations for AI in the EU; is co-chair of the P7006 standard within the IEEE's Global Initiative for Ethical Considerations in AI and Autonomous Systems; and was a member of the Danish Expert Group on Data Ethics  appointed to provide the Danish government with recommendations on data ethicsin 2018. Her speaking engagements ranges from the world’s agenda setting international organisations to big industry conferences, such as ISF, EIT, the Privacy Professionals conferences, the German Marshall fund, OECD, UN and ClubofThree.  

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Data Ethics

The New Competitive Advantage

Respect for privacy and the right to control one’s own data are becoming key parameters to gain a competitive edge in today’s business world. Companies, organisations and authorities which view data ethics as a social responsibility, giving it the same importance as environmental awareness and respect for human rights, are tomorrow’s winners. Digital trust is paramount to digital growth and prosperity. 

This book combines broad trend analyses with case studies to examine companies which use data ethics to varying degrees. The authors make the case that citizens and consumers are no longer just concerned about a lack of control over their data, but they also have begun to act. In addition, they describe alternative business models, advances in technology and a new European data protection regulation, all of which combine to foster a growing market for data-ethical products and services.

The authors’ critical look at tech trends and the ethical dilemmas intertwined with them is sure to interest responsible key players seeking out the best way to get started with data ethics and how to use it to develop digital trust.


15,90  USD
Pdf & Epub
Incl. streaming access
Printed pages246
Publish date24 Oct 2016
Published byPernille publisher
ISBN print9788771920178
ISBN pdf9788771920185
ISBN epub9788771920192